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Monday, November 2, 2020 | History

6 edition of Think ASEAN! Rethinking Marketing toward ASEAN Community 2015 found in the catalog.

Think ASEAN! Rethinking Marketing toward ASEAN Community 2015

  • 326 Want to read
  • 33 Currently reading

Published by McGraw-Hill Education (Asia) .
Written in English

    Subjects:
  • Business & Investing / Marketing

  • The Physical Object
    FormatHardcover
    Number of Pages208
    ID Numbers
    Open LibraryOL9252788M
    ISBN 100071254056
    ISBN 109780071254052


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In this study, we explore brand positioning strategies used by Emerging Market Firms (EMFs) as they expand into foreign markets. Of central interest are variations in the firms’ use of global, foreign or local consumer culture positioning (Alden et al.

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Учебник оказался настолько своевременным и   Philip Kotler, Hermawan Kartajaya, and Hooi Den Huan, Think ASEAN: Rethinking Marketing Toward ASEAN CommunityMcGraw-Hill, Philip Kotler and Nancy Lee, Marketing in the Public Sector: A Roadmap for Improved Performance, Wharton School Publishing, Биография  Почетни отличия  Научни трудове  Избрани публикации The Journal of Southeast Asian Economies (JSEAE) is a peer-reviewed journal focusing on economic issues pertaining to countries in the region – defined as the ten members of the Association of Southeast Asian Nations (ASEAN) and East welcomes articles using orthodox economic approaches as well as those of a more heterodox nature.

Oriented at both researchers and policy-makers ASEAN would like to create this community by bridgingthe development gap between the member states and by uniting ASEAN people under a single flag,motto, anthem, emblem and, most especially, ASEAN ds ASEAN, Neofunctionalism, Intergovernmentalism, Regional Integration, Southeast Asia,ASEAN Charter * This paper is drafted for an 上领英,在全球领先职业社交平台查看Karina Larasati Bhumiriyanto的职业档案。Karina Larasati的职业档案列出了 8 个职位。查看Karina Larasati的完整档案,结识职场人脉和查看相似公司的职位。.

Able to integrate marketing knowledge in making effective business decisions. Able to apply the research findings to handle business problems and develop new business and marketing knowledge. Update and understand changes in professional norms, values, rules, and regulations in the marketing field 10   Web view.

45) Kotler, Think ASEAN! Rethinking Marketing Toward ASEAN Community, Singapore: McGraw Hill, 46) Michael G. Plummer, and Chia Siow Yue, Realizing the ASEAN Economic Community: A Comprehensive Assessment, Singapore: Institute of Southeast Asian Studies,